Launched in 2003, LinkedIn is a professional network that has over 738 million members. Forty million people use the platform to search for jobs each week and three persons are hired every minute on LinkedIn.
There are over 55 million companies listed on LinkedIn and it has made the process of recruiting an employee a simple and hassle-free process.
When considering how to use LinkedIn for recruiting in 2021, the impact of the pandemic must also be factored in. A year into the pandemic, countries are taking great steps forward with vaccination. Despite organizations making a gradual return to business, however, many people continue to work from home and business operations must be carried out with strict adherence to safety guidelines.
Given these conditions, it comes as no surprise that digital platforms like LinkedIn have been of great use to organizations and HR departments. Finding skilled, qualified individuals for vacant positions is made easy with professional networks and organizations have much to gain from using LinkedIn for recruiting.
How to use LinkedIn for recruiting with LinkedIn Recruiter
Given our regular use of digital platforms like Facebook and YouTube, it is a given that we overestimate our ability to make full use of these platforms. While a basic understanding of LinkedIn is sufficient to recruit employees, knowing how to best use the platform to meet candidates for a vacancy will yield better results.
LinkedIn has introduced various tools and features to make it an effective platform to use when recruiting an employee. LinkedIn Recruiter is one such tool. The platform describes LinkedIn Recruiter as “an all-encompassing hiring platform for talent professionals that helps find, connect with, and manage the people you want to be on your team.”
With LinkedIn Recruiter, users can easily find candidates using over 20 advanced search filters, including keyword search. The user can also use tools to prioritize candidates and reach out to them using InMail, the messaging tool developed for LinkedIn Recruiter. Each team member can receive 150 InMail messages a month.
The platform also has powerful collaboration and analytics tools that make it easy to manage and track the recruitment process.
Considering the benefits of these tools, organizations wondering how to use LinkedIn for recruiting need not look any further than LinkedIn Recruiter.
LinkedIn Jobs
With LinkedIn, it is so much easier to view a candidate’s CV or resume and determine if they are a good fit for the company. However, when using LinkedIn during the recruitment process, organizations must start with a job posting. This is where LinkedIn Jobs is of use.
Once a job is posted online, insights from the LinkedIn active community match the job posting with users who have similar skills, experiences, and goals. This makes it easier for companies to find the right employee for the organization.
For job postings, LinkedIn has job description templates that are easy to use. A job posting can also be promoted across LinkedIn as well as through mobile push notifications and email. Users will also find tools to filter, sort, and rate candidates based on how suited they are for the job.
This tool makes it easy for organizations to not only spread the word about job opportunities but also find candidates with the rights skills and qualifications.
LinkedIn Talent Hub
Companies that use both LinkedIn Recruiter and Jobs when recruiting can instead consider using LinkedIn Talent Hub, which is an online applicant tracking system (ATS) that lets users source, manage and hire all in one place.
With LinkedIn Talent Hub, users can use the ATS for the recruitment process but can also make use of the real-time data and insights and collaborate effectively with the hiring team. This is another tool that can be used by organizations wondering how to use LinkedIn for recruiting.
LinkedIn Talent Insights
LinkedIn has changed the way job seekers present their educational background, work experience, qualifications, and skills. What would have been a CV or resume is now a LinkedIn profile. LinkedIn has over 12 billion data points that cover skills, schools, jobs, companies, and talent.
In addition to this, users can access real-time data on talent supply and demand, company reports, and employer branding metrics. This data, along with a complete view of the market, company, and competitors, and on-demand access are available through LinkedIn Talent Insights, which is extremely useful when using LinkedIn for recruiting in 2021.
